Why AME?

Athletes, coaches and other sports enthusiasts spend billions of dollars each year on equipment, supplements, club memberships, personalized training and a host of other sports-related aids. All of this in an attempt to get better. The real question is, what's the best investment you can make right now to improve your game? 

At Winning Mind, LLC, we believe that more attention should be paid to attention -- the critical factor in high level performance. In fact, more attention needs to be given to all the factors that make up the mental game. This determines whether you are able to apply the skills that you have worked so hard to develop. All the skill in the world won't help you compete if you choke under pressure. A great pair of shoes won't help you maintain focus or relax before a big match. Supplements won't help you get along better with teammates or get out of slumps. What you need is knowledge about yourself; how you perform under pressure, how you work with others, and how to develop and employ a strategic plan for success. The Athlete's Mental Edge is the first comprehensive, psychologically-based, on-line sport improvement program.

Champions don't have to make lots of money or win titles, but they do have to know themselves well enough to be able to say "I've done my best."